After the fourth season of Stranger Things took the world by storm, another Netflix original series is taking the crown as the #1 original streaming show in the country. According to the latest streaming data from Nielsen, which looks at the week of June 20-26, the third season of The Umbrella Academy was viewed for 2.45 billion minutes, beating out the 2.33 billion minutes of watch time accrued by Stranger Things during the same period. The numbers do come with a bit of a caveat, as the second part of the latest Stranger Things season had yet to premiere on Netflix during that week, while The Umbrella Academy premiered on June 22. Stranger Things is expected to take back the top spot as the data comes out for the following few weeks, but for now, The Umbrella Academy is standing tall.
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It’s an impressive debut number for The Umbrella Academy, which has continued to grow in popularity since it first premiered in 2019. The first season of the series based on the Gerard Way comic books was streamed by more than 45 million viewers in its first month of release. Nielsen data for season two showed The Umbrella Academy was watched by more than 43 million viewers in its first 28 days of release, and numbers for the first month of season three are expected to be comparable when they’re compiled. Season three of The Umbrella Academy has also been well-reviewed by critics, earning a 91% approval rating on Rotten Tomatoes, along with a 72 on Metacritic, the highest marks the series has gotten to date. Given the success the series has continued to enjoy and how the season finale played out, it’s safe to assume that The Umbrella Academy is going to be back for a fourth season sometime in the near future.
Netflix as a Whole is Dominating the Nielsen Charts
Looking at the rest of the top 10 for original streaming series, Netflix dominates the chart with seven entries. Along with The Umbrella Academy and Stranger Things, shows such as Peaky Blinders, God’s Favorite Idiot, Ozark, and The Lincoln Lawyer are being watched by millions of people across the country. Despite the recent financial struggles Netflix has been having, its original programming is continuing to connect with viewers, beating out series on many other major streamers. The Nielsen streaming ratings cover Apple TV+, Disney+, HBO Max, Hulu, Netflix, and Prime Video, so even though competition is gotten stiffer, Netflix still seems to have a strong foothold in the streaming world. The non-Netflix shows in the top 10 are Obi-Wan Kenobi, The Boys, and The Summer I Turned Pretty on Prime Video.
Netflix is also benefiting from the licensed series on the platform, which is tracked in a separate chart from original content. For the week of June 20-26, Criminal Minds earned 732 million minutes viewed on Netflix, followed by NCIS at 726 million, which is also available on Netflix. Cocomelon, All American, Grey’s Anatomy, and Supernatural are among the other entries in the top 10 that can be viewed on Netflix, with seven total entries from the streamer being on the “acquired series” list. Netflix may have announced another major subscriber loss this week, but viewing data shows the platform is still the dominant force over other streamers in the marketplace.