In the latest episode of She-Hulk: Attorney at Law, “Mean, Green, and Straight Poured Into These Jeans,” the eponymous Jade Giantess (Tatiana Maslany) meets fashion designer Luke Jacobson (Griffin Matthews). This key character is a deep cut from the panels of Marvel Comics, first appearing in a title that doesn’t connect with the main superhero continuity: Dakota North.
On the Red Carpet at the premiere for the series, Matthews spoke about being cast in the MCU, stating that attempting to contain one’s excitement is futile: “[y]ou just scream,” said Matthews. “I didn’t know what was happening. They keep everything very, very secret. I did not get excited until they were like, so let me tell you who you are.” Matthews went on to confirm that Jacobson will continue to appear in the first season of She-Hulk, stating that the character will appear in episode 5 “and beyond.”
Jacobson first appeared in Dakota North (1986) #1 by Martha Thomases, Tony Salmons, Christie Scheele, and Jim Novak. The issue was subtitled “Design for Dying,” and Jacobson featured prominently in the plot. The story followed private detective North as she took on a case for fashion designer Jacobson, who was being harassed with “nasty letters and phone calls,” leading to someone throwing a stink bomb into his office during an important meeting. North successfully solves the case, and in a epilogue set at one of Jacobson’s parties several weeks later, North remarks that she loves “a man whose checks clear.”
At the conclusion of the fifth episode of She-Hulk, it was revealed that one of Luke Jacobson’s other clients was none other than Matt Murdock (Charlie Cox), A.K.A. Daredevil. This makes sense, since the character of North did eventually make it into main Marvel Comics continuity, appearing in Daredevil.
Meet Ronnie: The Many Tailors of Daredevil
In the panels of Marvel Comics, which depict a world where the Avengers are just a part of the landscape, the idea of fashion designers who specialize in costuming for the super heroic is nothing new. Just one example is Ronnie, who runs a store called Big Ronnie’s Custom Battle Spandex, first seen in The Unbelievable Gwenpool (2016) #1 by Christopher Hastings, Gurihiru, Danilo Beyruth, Tamra Bonvillain, and Clayton Cowles.
However, according to dialogue (and a window sign advert) in that issue, Ronnie is also responsible for making at least one costume for Daredevil. Just how many fashion designers does an attorney need? Perhaps the answers will be revealed in subsequent episodes of She-Hulk.
New episodes of She-Hulk are available for streaming Thursdays on Disney+.