First Look at Bring It On’s First Horror Movie

New images for SYFY’s Bring It On: Cheer or Die have been released. The seventh installment in the long-running franchise will be a horror slasher movie in the vein of Halloween, which is what it was previously subtitled. Previously the franchise dipped its toe into the genre with the opening nightmare sequence, a staple of the franchise, of Bring It On: In It To Win It. Now it seems that a small part of one installment will make up the entirety of a new entry.

The series has always had little continuity, with each new installment featuring a different cast and different cheerleading teams. Some of the actresses to have appeared in the franchise include Kirsten Dunst, Eliza Dushku, Gabrielle Union, Felicia Day, Hayden Panettiere, and Ashley Benson. However, this new entry will take it to another level by switching genres as well.

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The new film is said to feature “cheer routines to die for and a thrilling new energy that flips the longtime cheerleading tournament format on its head.” Here’s an old synopsis for the film back when Movieweb first announced the project to be in development:

“We’re waving our pom poms in the air for Bring It On: Halloween, an original movie premiering in 2022. Held down by restrictive rules, an embattled cheerleading squad seeks the freedom of a creepy, closed school gym to practice for regionals, but when members of the squad start to disappear, the cheerleaders must unmask their assailant to save themselves.”

Despite the switch to horror, Cheer or Die has been rated PG-13, the same rating as all the previous entries. The reason the MPAA gives for it is “violence, language, sexual material, and drug content.” The previous installments had language, sexual material, and violence, as anyone who remembers that nosebleed scene from the original would know. Of course, you can expect more than that in a slasher movie.

The People Behind Bring It On: Cheer or Die

As previously reported, the film will be directed by Karen Lam (SYFY’s Ghost Wars and Van Helsing) and written by Rebekah McKendry (Glorious, The Elevator Game) and Dana Schwartz (She-Hulk). The cast will be led by Missi Pyle (Y: The Last Man, Dirty John), Kerri Medders (Panic, SEAL Team), and Tiera Skovbye (Midnight Sun, Riverdale). Universal 1440 Entertainment and Beacon Pictures will produce it.

“We are excited to team up with SYFY to continue this ever-popular franchise with an all-new installment from renowned filmmaker Karen Lam, the very first female director of the movie series. Featuring a fresh take on the franchise’s historically comedic films, this next chapter showcases a multi-talented diverse cast and will entertain longtime Bring It On movie fans as well as open the doors to the legion of fans who enjoy thrillers,” said Glenn Ross, general manager and executive vice president, Universal 1440 Entertainment.

Cheer or Die will be executive produced by Beacon Pictures partners Armyan Bernstein and Charlie Lyons, produced by Griff Furst (You Might be the Killer), and co-produced by Tony Gonzalez (Bring It On franchise) and C. Eve Stewart (Tales from the Hood 3). Tony Gonzalez will also return as the choreographer. The film will debut on SYFY in the Fall of 2020. Expect a trailer and a release date for the movie soon.

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