The King has boogied up big profits at the box office. Baz Luhrmann’s biopic Elvis, featuring Austin Butler as the titular singer alongside Tom Hanks as Colonel Tom Parker, has officially surpassed $100 million in ticket sales in domestic movie theaters. When factoring in overseas ticket sales, the movie is now past $170 million earned.
This is obviously good news for the filmmakers as Elvis needed to pull in high numbers to be a financial success. The movie was not cheap to produce with a budget of around $85 million, and that’s not counting the additional costs for marketing. At this point, however, it’s all profit that comes in from continued ticket sales every week Elvis remains in theaters. Warner Bros. has also touted this success.
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“We are not only pleased to cross this milestone, but truly thrilled to see it happen with a film like Elvis,” Warner Bros. President of Domestic Distribution, Jeff Goldstein, said in a statement, per Variety. “In today’s market and especially in the summer corridor, to see a non-branded IP with an up-and-coming lead create not just box office noise but also result in a significant spike in other areas is so gratifying and speaks to the quality of the film on every level.”
Goldstein added, “With strong playability, positive word of mouth, and cross-generational multiple viewings, we expect Elvis to continue to deliver and we congratulate Baz, Austin, and everyone involved in the film and the soundtrack on its ongoing success.”
Austin Butler Has Won Over Elvis Fans With His Performance
Warner Bros. Pictures
One big takeaway from Elvis is how much praise Austin Butler has garnered for his portrayal of the King of Rock ‘n Roll. Capturing the essence of such a unique personality like Elvis Presley cannot be easy for any actor, but most of the reviews, even those which have been otherwise negative, have praised Butler for his transformation into the singer. Our own Julian Roman stated in his review that the film needed more of Butler’s Elvis and less of Tom Hanks’ Col. Tom Parker.
“Luhrmann makes a mistake with Tom Hanks driving the story,” Roman says. “Parker and Elvis are inexorably linked, but he’s overrepresented here. I would have loved more of Elvis behind the facade. Instead, we see Elvis through Parker’s eyes from start to finish. It’s almost as if Luhrmann was afraid of giving Austin Butler narrative control.”
Baz Luhrmann directed Elvis and wrote the screenplay with Sam Bromell, Craig Pearce, and Jeremy Doner. The film stars Austin Butler, Tom Hanks, Olivia DeJonge, Helen Thomson, Richard Roxburgh, Kelvin Harrison Jr., and David Wenham. Not your traditional biopic, the movie chronicles the rise of Elvis Presley throughout the years through the perspective of his manager, Colonel Tom Parker.
Elvis is playing in movie theaters.